About Us

Randy Rua worked for several different firms and saw that the traditional model in the M&A industry was broken, having a high failure rate where only 20% of businesses were being sold. Of those that were able to sell, 75% had seller’s remorse.  

Analyzing numerous successful transactions, we identified three unique factors they all shared that Rua Associates was built upon:

  1. In-Depth Personal, Business & Market Preparation
  2. Focus on Accomplishing Dreams, not just Completing Transactions
  3. Fully Integrated Team Support from Start to Finish 

To execute these unique factors we built a team of individuals that share the same core values:

  1. Humble, Authentic and Transparent – The client needs all the facts to make the best decision for themselves and what their advisors can and can’t do.
  2. Love to Learn – The M&A market is always changing and we enjoy continuing to educate ourselves on trends and learning from every transaction we do.
  3. Desire to Help – Our goal is to have the transaction be successful for you even if that means we should refer you to another advisor who best fits your needs.
  4. Driven to Succeed – The transaction process can be very challenging with many obstacles to overcome. Our team does not get discouraged and will do what it takes to be successful for the client.

Randy Rua, president 


Randy Rua, Founder and President

Randy provides vision, leadership and extensive knowledge to guide Rua Associates confidently towards its goals. Randy first experienced the M&A industry when he decided to purchase a business through a business broker. Randy then went to an M&A advisory firm when he decided to sell that business. He worked closely with the firm on selling his business and realized fulfillment in creating the path to fulfill dreams through successful business ownership transitions. Over the next 5 years, Randy worked at a few firms, developing his own unique process and was highly successful. Out of this came Randy’s decision to start Rua Associates.

Randy earned a BS in Engineering from Calvin College as well as a Masters of Business Administration (MBA) with a concentration in entrepreneurship from the University of Southern California. Randy is a Certified Business Appraiser (CBA) through the Institute of Business Appraisers (IBA) and is a Certified Exit Planning Advisor (CEPA) through the Exit Planning Institute (EPI). In addition, Randy has served as an adjunct professor at Calvin College and Grand Valley State University. Randy lives in Zeeland, MI and is married with two children.    

Tami Rua, Managing Partner

Tami is the glue that helps connect Rua’s operations team, sales and marketing team and finance team. Tami’s background is a variety of finance and operations positions first with Johnson Controls then with Steelcase. She wants the best for her staff, the organization and the clients. Tami graduated from Dordt College with a BA in Business Administrations. She lives in Zeeland, MI and is married with two children. 

Travis Ernst, Business Development and Transaction Manager

Travis joined Rua Associates after over 10 years in the private sector. Travis was a minority owner and Chief Operating Officer of a company supporting the defense industry. Prior to that position he formed his own company and worked as an independent security contractor. Travis also served a 12 year tenure in the US Army. At Rua Associates he is responsible for business development and meets with clients and prospective customers who are looking at various transition opportunities. Having been a business owner and had personal experience in a business transaction, he is able to relate to owners who are considering their own transition options. Travis attended Grand Valley State University where he obtained a Bachelor’s degree in Business Administration. He lives in Allendale, MI and is married with four children.

Joy Fullmer, Financial Analyst

Joy spends the majority of her time analyzing client financial statements and assisting with business valuations. She helps provide internal and external clients with presentations and reports so they can make well-informed decisions. In 2013, Joy graduated from Northern Michigan University with a degree in Economics. After college, she gained experience in the financial services industry working as a bank examiner in the greater Chicago area. Originally from West Michigan, she is glad to be back in the area. Some of Joy's favorite things are traveling, spending time with friends and family, water sports, and cupcakes.

Scott Jousma, Sales & Marketing Development

Scott brings over 20 years of sales and relationship management experience to Rua Associates in his Sales & Marketing Development role. He will support the day-to-day activities of the department. His experience is utilized as one of the first contacts potential clients and advisors may have with Rua Associates, and makes sure they receive the level of customer service that Rua Associates is known for. He is a graduate of Aquinas College, and received a Bachelor of Science degree in Business Administration. Scott lives in Grand Rapids with his wife, and has two grown children. Scott enjoys reading, biking, and music.

Bruce Meyer, Prospecting Manager

Bruce joined Rua Associates as a Prospecting Manager in 2017, with nine years of experience in financial services, and mergers and acquisitions. He primarily focuses on buy side assignments, identifying perspective sellers. Bruce previously worked with a buy side merger and acquisition firm, and a large national financial services firm. He also worked for a large independent real estate firm for seven years, in both commercial and residential sales. Bruce also proudly served in the United States Navy. Bruce received his Bachelors of Business degree from Baker College, and attended the University of Michigan Ann Arbor, where he completed his Liberal Arts studies. Bruce lives in Grand Haven, Michigan with his family and grandchildren.


Connie Perry, Office Concierge

Connie's expertise is in detail and organization. She supports Randy and Tami with a variety of items related to their every day tasks, and takes care of other office management activities. Connie has extensive experience in office administration and customer service in the insurance, banking and non-profit fields and has a degree in Business Management from Davenport University. She is married and enjoys reading, volunteering, and spending time with family and friends.

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