News & Insights

Testimonial from Westshore Design

Monday, January 18, 2016
 Rua Associates approached me a few years ago because they had a buyer interested in purchasing Westshore Design. The thought of selling Westshore intrigued me as I owned another business, Cusack Music, which was taking up more of my time and limiting my ability to give Westshore the attention it needed. As I explored selling Westshore with Rua Associates, it became quickly apparent that the two businesses were too closely connected for me to be able to sell Westshore and keep Cusack. Rua Associates recommended that I work on separating the businesses, so I spent the next few years completely separating the two businesses.

Once the businesses were separate, I began working with Rua Associates to officially prepare Westshore Design for sale. We went through a thorough prep process up front to ensure I was ready to sell, value the business and develop a market of prospects. After getting this information, I decided I was ready to go to market and work with Rua Associates. Once the business was on the market, I worked closely with Rua Associates as they extensively qualified potential buyers. Their process was unique because it enabled me to pre-screen buyers before they got information, and they did an excellent job of screening out potential buyers that were not a fit.

Rua Associates was able to identify a mix of highly qualified individual financial buyers, strategic buyers and even a local family office. They were able to get me a handful of offers, so I was able to pick the buyer who I felt would be the best fit and ensure the business continued to be successful. The eventual buyer, GVD Industries, was extremely professional and thorough in the process and we were able to close the business in just 4 months from going on the market!

I am incredibly happy with the work provided by Rua Associates. Their prep process was well worth the investment and enabled me to ensure that selling my business made sense. Once on the market, the Rua team did an excellent job building a market and not only helped me get a great value for my business but also found me the best fit. I would highly recommend working with Rua Associates if you are considering selling your business.

John Cusack, Owner Westshore Design

Maximize the Value of Your Business

Thursday, January 07, 2016

The goal of this seminar is to inform business owners how to maximize the value of their businesses


Carol Crawford, President, CSquared Advantage, Inc., Randy Rua, President, Rua Associates, Kristin Britt, Managing Partner, Britt Morant P.C.

Topics Include:

Just some of the topics that will be presented are:
  • Three Attributes Of a Scalable Business Model
  • The Eight Factors That Drive The Value Of Your Business
  • The Six Forms Of Sustainable Recurring Revenue

Event Details

Presented by: CSquared Advantage, Inc.

What: Maximize The Value Of Your Business

Who: Business owners 

When: Tuesday, January 26,  2016  8:00 AM-1:30 PM.  

Where: Watermark Country Club, 5500 Cascade Road SE, Grand Rapids, MI 49546

Registration information:

Cost: $49.00

Testimonial from Busy Bea

Friday, January 01, 2016

Company Nomination

Tuesday, November 17, 2015

Rua Associates is honored to have been nominated for the 2015 Mich igan 50 Companies to Watch Award. We are happy to be recognized, and pleased to be among the great list of nominated Stage 2 companies.

West Michigan Distributor Sold to Local Investors

Tuesday, November 17, 2015

Rua Associates LLC, West Michigan’s premier mergers and acquisitions firm, is pleased to announce the successful sale of a West Michigan Distributor of Electro-Mechanical components to local investors.

Established over 30 years ago, the Company has provided high quality products and services to original equipment manufacturers in the recreation, medical and industrial equipment markets. Their value added services includes kitting, harness building, and other interconnect or electro-mechanical assemblies.

The investors bring great experience to the team including over 15 years’ experience in a rapid growth environment and over 30 years providing electric services. Both will be providing strategic oversight for the business. They are excited to continue providing excellent service to the existing customers and building on the strong legacy of the previous owners.

Rua Associates, LLC proudly served as the exclusive mergers and acquisitions representative for the local investors.

December Informational Seminar

Friday, October 09, 2015

Looking to Buy or Sell a Business?

The goal of this panel discussion is to help you understand the process and challenges as you plan for selling or buying a business.

Topics Include:

Know your options

•Current market demand

•Common issues at every step

Business valuation

•Realistic capital structure

•How to qualify a prospective buyer or seller


•Closing the transaction



Panel Information

Panel Host: Joani Gill, Principal, EXITS
Panel Participants: Randy Rua, President, Rua Associates; Jonathan Siebers, Attorney, Rhoades McKee; Jessica Webster-Huizen, VP-Commercial Lending, Chemical Bank;  James Mersman, CPA, Dolinka, VanNoord & Company

Event Details

What: Preparing to Buy or Sell a Business

Who: Owners who want to sell; potential buyers

When: Wednesday, December 9, 2015 2:15pm-5:00pm Networking 2:00pm-2:15pm, and after event outside of meeting room

Where: Founders Brewing Company 235, Grandville Avenue SW, Downtown Grand Rapids In the Centennial Room, 2nd floor. Access through elevator in gift shop.

Cost: $35 Includes Appetizers & 2 Drinks

Questions? email us: or phone us: (616) 741-9344

Specialty Electronic Component Design Manufacturer

Tuesday, October 06, 2015

Rua Associates LLC, West Michigan’s premier mergers and acquisitions firm, is pleased to announce the sale of Westshore Design, a Holland-based electronics design and manufacturing firm, to GVD Industries, a Holland-based family office. Rua Associates was hired by the owner of Westshore Design to represent them during the transaction. 

Westshore Design, LLC is a 12-year-old, Holland, Michigan-based company focused on designing and building electronic products for companies that need low- to medium-volume specialized, added-value circuit boards, components and other products. Westshore specializes in multiple markets including Embedded Controls, LED Lighting, Aftermarket Automotive and Water Treatment. Product designs are based on years of experience in high-volume consumer electronics, knowledge that is applied to produce cost-effective designs for customers needing outside electronics expertise. Westshore is involved in all phases of producing a finished product, from conception, including electrical design, software design, mechanical design and 3D modeling, to prototype development, through to manufacturing and packaging.

GVD Industries is a financially strong, family-owned, private equity firm that wholly owns small to mid-size distribution, manufacturing and services oriented companies headquartered in West Michigan. They acquire, hold and grow companies that possess a unique value proposition or have the potential to become leaders within their respective industries.

Rua Associates works on both the buy-side and the sell-side of mergers and acquisitions, and is anticipating continued growth as the economy improves. Rua Associates believes in an in-depth, personal approach to business & market preparation for the parties they represent in a transaction, and maintain that relationship until the transaction closes. They accomplish this by structuring the company as a fully-integrated team, which supports their clients from start to finish.

How to Buy or Sell a Business-Ann Arbor

Tuesday, September 29, 2015

The goal of this seminar is to inform business owners and others on the many aspects of purchasing or selling a business.


Randy Rua, President, Rua Associates, Greg Light, CFA, ASA, Rehmann Group

Topics Include:

This half day event offers information from both a Buyer and Seller perspective and concludes with a Panel Discussion as well as questions from attendees.

Event Details

Presented by: Michigan Small Business Development Center

What: How to Buy or Sell a Business

Who: Business owners and others who desire to learn about acquiring or selling a business

When: Thursday, October 8, 2015 8:00 AM-12:00 PM.  There will be sufficient time for networking.

Where: Washtenaw Community College, 4800 E. Huron River Drive, Morris Lawrence Building-Room 150, Ann Arbor, MI 48105

Cost: $25.00

How to Buy or Sell a Business

Monday, August 17, 2015

The goal of this seminar is to inform business owners and others on the many aspects of purchasing or selling a business.


Randy Rua, President, Rua Associates, Jonathan Siebers, Attorney, Rhoades McKee, Peggy Murphy, CPA, Hungerford Nichols, Larry Baumgart,  Business Valuation Specialist, Advanced Business Appraisers, Kevin Paul, Senior Vice President, Mercantile Bank of Michigan

Topics Include:

Specific Topics will be addressed in breakout sessions and will include:

•Business Valuation

•Preparing to Sell

•Due Diligence

•Financing Your Purchase

Event Details

What: How to Buy or Sell a Business

Who: Business owners and others who desire to learn about acquiring or selling a business

When: Tuesday, September 29, 2015 8:30 AM-12:00 PM (Registration begins at 8:00 AM); A final Panel Discussion will be held from 11:00AM-12:00PM with a question and answer session between panelists and attendees. There will be networking opportunities both before and after the event.

Where: GVSU L. William Seidman Center, 50 Front Street, Grand Rapids, MI 49504

Cost: $25.00

To register: Pre-registration is required for this event. Call (616) 331-7370 or visit  to register
Questions? email us: or phone us: (616) 741-9344

Testimonial from Boat City Marine

Tuesday, August 11, 2015

Boat City Marine had been a family business for us since 1982. We decided it was time to transition the business to new owners and started the process in 2012. While the economy was still recovering, it was challenging to find buyers interested in acquiring a boat dealership.

The Rua Associates team continued to work diligently and patiently to find a buyer. Eventually, in 2014, we found the right buyer for the business. Although negotiations and discussions were challenging, the Rua team kept working on the transaction to bring it to a close in early 2015.

Pankaj Rajadhyaksha and the rest of the Rua team worked aggressively to ensure that the new buyer had the appropriate financing lined up to consummate the transaction. Their expertise in working with the Small Business Association (SBA) lending providers was an asset as well.

Rua Associates also helped ensure that communications between the buyer and the boat manufacturers remained on-track throughout the process.

While selling a family business is never easy and can be emotional, we feel that the business has transitioned into good hands with the new owners. We continue to be excited about the future of Boat City Marine.

Overall, we are satisfied with the outcome and would recommend Rua Associates to any business owner who may be contemplating the sale of their business.

More information about Boat City Marine can be found at

Kris Nelson, Former owner, Boat City Marine

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